SiteSignal
Reddit is one of the biggest sources AI engines cite when they answer questions about UK uniform and workwear suppliers. From 22 August to 21 October 2026, Reddit made up 12.6% of the 27,316 citations on the buyer questions SiteSignal tracks in this sector: about 1 in 8, and more than twice LinkedIn, Trustpilot, Instagram, Facebook, YouTube and X combined (5.6%).
Key findings
- Reddit is a major source: 12.6% of citations, against 5.6% for six other social and review platforms combined.
- AI rarely cites criticism: 0.4% of 58,299 citations (May to October 2026) carried negative sentiment.
- Buyers only see suppliers when they ask for them: “which supplier” questions named a supplier in 99 to 100% of answers; “how do I choose” questions in 0 to 6%.
- AI says “I don’t know” more than it gets facts wrong: across 6,199 fact-checks on the brands we track in this sector, about 5% of answers were wrong and 35% gave no specific answer.
What it means for suppliers
If buyers ask ChatGPT who to use, conversations on Reddit now shape part of the answer, alongside the supplier’s own site. It’s worth knowing what’s said about you there, and making sure your own facts are easy for AI to find.
About the data
SiteSignal asks ChatGPT, Gemini and Perplexity (through their APIs) and Google AI Overviews real buyer questions about UK uniform and workwear suppliers every day. The figures come from neutral questions tracked in two SiteSignal accounts in this sector, not a survey of the whole market. Our citation capture changed in late August 2026, so these figures describe the current level rather than a trend. Full method: UK Uniform & Workwear: The State of AI Visibility.
Press contact: hi@sitesignal.app