SiteSignal is an AI Visibility platform that monitors how AI engines represent a brand, domain, or product in generated answers. Four engines are tracked on every plan: ChatGPT, Perplexity, Gemini, and Google AI Overviews. Claude tracking is in development and will be included in all plans at no extra cost when released.
Beyond monitoring, SiteSignal tells every domain exactly what to do next. Each week the platform generates a prioritised AI Visibility Action Plan built from your monitoring data, and uses query fanout analysis to reveal which questions AI systems actually answer and where your content should go next.
The platform combines actionable weekly plans, query fanout intelligence, AI prompt monitoring, hallucination detection, competitor visibility tracking, technical infrastructure auditing, and website security monitoring into a single system.
AI Visibility Action Plan
A prioritised task list for every domain. Know exactly what to fix, and in what order.
Monitoring shows the problem. The Action Plan solves it. Every week, SiteSignal converts your visibility data, audit results, and competitor gaps into a single priority-sorted task list. Each task explains what to do, why it matters, and what impact to expect.
Weekly Automated Plan Generation
A fresh action plan is generated for every domain each week, built from the latest AI visibility results, page audits, infrastructure checks, and competitor data. No manual analysis required.
Priority-Sorted Task List
All recommended actions appear in one flat list, ranked by expected impact on AI visibility. High-impact citation and content tasks surface first, so effort goes where it moves the needle.
Step-by-Step Fix Guides
Every task opens into a detailed view with clear implementation steps. Non-technical owners can complete tasks without a developer, and agencies can hand tasks straight to their team.
Task Verification and Progress Tracking
Completed tasks are verified against live data on the next monitoring cycle. The plan compounds week over week, so finished work stays finished and new opportunities keep flowing in.
Query Fanout Intelligence
See the hidden sub-queries AI runs behind every answer, then create content that wins them.
When someone asks an AI a question, the system silently expands it into multiple related sub-queries before composing an answer. This is query fanout. Brands that cover the fanout get cited. Brands that only target the visible question get skipped. SiteSignal maps the fanout for your tracked prompts and turns it into content direction.
Fanout Mapping per Prompt
For each monitored prompt, SiteSignal identifies the related sub-queries AI systems expand into, revealing the full question space behind a single visible search.
Fanout-Driven Prompt Analysis
Prompt performance is analysed against the fanout, showing which sub-queries your domain already covers, which competitors own, and which remain unclaimed.
Content Generation Suggestions
Uncovered sub-queries become concrete content recommendations: what to write, which questions the page must answer, and how to structure it for AI citation.
Coverage Gap Detection
Gaps between your existing content and the fanout question space are flagged automatically and fed directly into your weekly Action Plan as prioritised tasks.
AI Visibility Monitoring
Track how and where AI platforms mention your brand.
Generic Prompt Visibility
Tracks whether a domain appears in AI-generated answers for non-branded category prompts such as "best tools" or "top software". Visibility is measured daily and compared against competitor domains.
Brand Prompt Monitoring
Analyses how AI systems describe a specific brand when directly asked about it, including descriptive language, positioning, and associated citations.
AI Share of Voice
Measures how frequently a domain appears in AI-generated answers compared to competitor domains across tracked prompts within a selected time range.
AI Provider Breakdown
Visibility data segmented across ChatGPT, Perplexity, Gemini, and Google AI Overviews to identify differences in brand representation between engines. Claude support arrives soon at no extra cost.
Prompt-Level Intelligence Engine
Deep analysis of every AI answer for your tracked prompts.
Intent Classification
Each monitored prompt is classified by search intent and buyer stage, enabling segmentation between awareness, evaluation, and decision-stage prompts.
Answer Snapshot Storage
Complete AI-generated answers for each monitored prompt are stored to enable longitudinal comparison over time.
Citation and Sentiment Analysis
All URLs cited by AI systems are extracted and categorised by source type: official websites, media publications, documentation, or third-party directories. Each answer is also scored for sentiment, showing whether AI describes the brand positively, neutrally, or negatively.
Visibility Consistency Tracking
Daily tracking identifies whether a domain consistently appears, intermittently appears, or is absent from AI responses.
Hallucination Detection System
Get alerted the moment AI says something wrong about your brand.
Verified Business Labels
Define verified factual attributes such as founding year, pricing model, headquarters location, product category, or feature availability for comparison against AI answers.
Accuracy Comparison Engine
AI-generated statements are compared against verified values to detect factual inaccuracies, partial mismatches, or contradictions.
Hallucination Timeline
Tracks how AI accuracy changes over time and measures how long it takes for corrections to propagate across AI providers after a fix is made.
Source Attribution
For each hallucinated statement, SiteSignal identifies the sources AI systems relied upon to generate the inaccurate information.
Competitor Visibility Intelligence
See who AI recommends instead of you, and why.
SiteSignal tracks how competitor brands appear in AI-generated answers for the same monitored prompts, enabling comparative positioning analysis across all tracked queries.
- Competitor citation tracking across all monitored prompts
- Competitor Share of Voice measurement over time
- Cross-model answer comparison per competitor
- Prompt-level competitor visibility history
Infrastructure Readiness for AI Crawlers
Technical health directly influences AI citation likelihood.
AI visibility is influenced by technical infrastructure. SiteSignal evaluates infrastructure readiness for AI crawlers and indexing systems to identify and resolve issues that reduce citation frequency.
- Uptime monitoring at 5-minute intervals, 24/7
- Response time tracking and performance trends
- SSL certificate validation and expiry warnings
- AI crawler and bot traffic logs showing which AI systems visit your site
- Infrastructure audit scoring with actionable recommendations
Page-Level Audit and Core Web Vitals
Weekly automated audits for every tracked page.
Individual pages are monitored and audited for performance, structure, and quality signals that influence AI citation likelihood. Audits run automatically every week.
- Core Web Vitals scoring per page
- Overall performance grade tracking
- Pass / Warning / Fail classification with fix recommendations
- Audit history over time for trend analysis
- Up to 30 pages tracked per domain
WordPress Security and Operational Monitoring
For WordPress sites: security, health, and operational monitoring.
- WordPress core version tracking and update alerts
- Plugin and theme update monitoring
- Login activity logs
- File integrity checks
- Security incident detection
Reporting and Agency Delivery
White-labeled reports ready for clients and stakeholders.
SiteSignal runs on a weekly cycle. Action plans, audits, and visibility checks refresh every week, and reports summarise AI visibility, action plan progress, hallucination detection results, infrastructure audits, and security status. White-label branding and branded proposals are available on the Agency plan.
- Custom report generation on demand
- Automated weekly action plans and scheduled summary reports
- Action plan completion summaries per domain
- White-label report branding on the Agency plan
- Branded pitch and onboarding proposals on the Agency plan
- Full data archival history and API access on every plan
- Unlimited team seats on every plan, with access control
Core Definitions
Key terms used throughout the platform.
AI Visibility
How frequently and how accurately a domain appears inside AI-generated answers for relevant prompts.
AI Visibility Action Plan
A weekly, priority-sorted list of tasks generated from monitoring data, telling a domain owner exactly what to change to improve how often and how accurately AI systems cite them.
Query Fanout
The process where an AI system expands a single user question into multiple related sub-queries before generating an answer. Content that covers the fanout is more likely to be cited.
Hallucination
When an AI system generates inaccurate, misleading, or unverifiable information about a brand or domain.
AI Share of Voice
Competitive presence inside AI responses, measured relative to alternative brands across the same set of tracked prompts.