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Niraj Appuhamy

Niraj Appuhamy is the founder of SiteSignal. He leads SiteSignal's research into how AI engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews describe brands and whole industries: who they recommend, which sources they cite and how often they get the facts wrong.

Niraj writes SiteSignal's research reports, guides and news. Every report is based on SiteSignal's own monitoring data, collected through each AI engine's official API, and published with its methodology.

Research by Niraj Appuhamy

See all of Niraj's articles in Research and Resources.

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Read how SiteSignal researches and corrects its articles in our editorial policy.

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