SiteSignal
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AEO vs SEO (and AI Visibility vs SEO): What’s the Difference?
AEO vs SEO: SEO gets your pages ranked, answer engine optimization (AEO) gets your brand named in ChatGPT, Gemini and Perplexity answers. Why you need both.
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Best AI visibility tools compared: SiteSignal, Peec AI, Otterly.AI and Profound
All four show how AI engines talk about your brand. They differ in what you get at the end: charts, or a plan you can act on. Here is an honest comparison, including where the others are stronger.
Taken from each company's public pricing page on 24 September 2026. Prices change often, so check the sources below before you decide.
| SiteSignal | Peec AI | Otterly.AI | Profound | |
|---|---|---|---|---|
| Entry price | $89/mo (your own AI keys) $299/mo (keys included) | $95/mo (Starter) | $29/mo (Lite) | Free 7-day trial, then custom pricing |
| Prompts on the entry plan | 30 unique a month | 50 | 15 | 50 during the trial |
| How often prompts run | Daily | Daily | Daily | Daily |
| AI engines on the entry plan | 4: ChatGPT, Gemini, Perplexity, Google AI Overviews | Choose 3 models | 4: ChatGPT, Google AI Overviews, Perplexity, Copilot. Gemini is an add-on | Trial: ChatGPT, Gemini, Google AI Overviews |
| Most engines available | 4 (Claude coming soon) | Up to 13 on Enterprise | Claude, Gemini and AI Mode as add-ons | 9 on Enterprise |
| Recommendations | A written action plan every week. Each fix shows the prompt and AI answer behind it | Ranked recommended actions | 3 a week on Lite, unlimited from Standard | "Opportunities", limited on trial |
| Fact-checking for wrong AI answers | Daily, on every plan | Listed (fact-checked prompts) | Not listed | Not listed |
| Agency option | Free partner account: 10 branded prospect reports a month. Paid: $399/mo for 3 client domains, 60 prompts each, +$89 per extra domain | Separate agency pricing | Unlimited workspaces from $189/mo | Contact sales |
| White-label reports | Included on the Agency plan | Not listed | Not listed | Not listed |
| Branded proposals for prospects | 50 a month on the Agency plan | Not listed | Not listed | Not listed |
| Site checks (uptime, SSL, AI crawler access) | Uptime every 5 min, daily SSL, weekly site health audits | AI crawlability audit | GEO audit | Not listed |
| Bring your own AI keys | Yes, on SMB (BYOK) and Agency. About $1 per prompt, per engine, per month | Not listed | Not listed | Not listed |
| Team seats | Unlimited | Unlimited | Unlimited | Unlimited |
"Not listed" means we could not find it on that company's public pricing page. It may still exist on another page or a higher plan.
Where the others are stronger
- Otterly gives you more prompts for the money: 100 daily prompts for $189 a month.
- Peec and Profound cover more AI models on their top plans. Peec lists up to 13.
- Profound is built for large enterprise teams, with SSO and dedicated support.
- Peec and Otterly offer tracking in many countries. SiteSignal doesn't list multi-country support yet.
Where SiteSignal is stronger
- You get a written plan each week, not just charts. Every fix shows the prompt and AI answer behind it.
- Agencies get white-label reports and 50 branded proposals in the base Agency plan.
- All 4 engines, including Gemini and Google AI Overviews, on every plan.
- Uptime, SSL and AI crawler checks live in the same plan as your AI visibility fixes.
- Bring your own AI keys to keep your costs down and under your control.
The wider market
Best AI visibility tools in 2026: 8 compared, feature by feature
Most AI visibility tools now track mentions, citations and share of voice across ChatGPT, Gemini and Perplexity. The differences are in what else they do. In a review of 45 AI visibility and AEO tools, SiteSignal was the only one that combines hallucination detection with uptime and SSL monitoring.
| Feature | SiteSignal | Peec AI | Otterly.AI | Profound | Scrunch | AthenaHQ | Semrush | SE Ranking |
|---|---|---|---|---|---|---|---|---|
| Uptime monitoring | Yes | No | No | No | No | No | No | No |
| SSL / WordPress checks | Yes | No | No | No | No | No | No | No |
| Query fan-out | Yes | Yes | Yes | Yes | Yes | Yes | Not listed | No |
| API / MCP access | Yes (REST API + MCP server) | Yes | Yes | Yes | No | Yes | Yes | Yes |
| GA4 AI referral traffic | No | Yes | No | Yes | No | Yes | No | No |
| AI content generation | No | No | Yes | Yes | No | Yes | Yes | Yes |
| Keyword research | No | No | No | No | No | No | Yes | Yes |
| Backlink auditing | No | No | No | Yes | No | Yes | Yes | Yes |
| G2 rating | 5.0 / 5 (3 reviews) | 4.9 / 5 (11 reviews) | 4.8 / 5 (30+ reviews) | 4.9 / 5 (45+ reviews) | Not listed | 4.8 / 5 (5 reviews) | 4.5 / 5 (2,200+ reviews) | 4.8 / 5 (1,400+ reviews) |
Source: SiteSignal's review of vendor websites and G2 listings, August 2026 (SiteSignal row updated September 2026). Features change often. If something here is out of date, tell us at support@sitesignal.app and we'll correct it. Where SiteSignal is weaker: it doesn't do traditional keyword research, backlink audits or AI content generation, so most teams use it alongside an SEO suite.
Which one fits you
Pick based on what you need at the end of the week.
01
You want the most data for the least money.
Otterly's prompt allowance is hard to beat. You'll work out the fixes yourself.
02
You're a large brand with a dedicated AI search team.
Profound or Peec Enterprise give you more models, more countries and enterprise support.
03
You want to know what to do next, or you deliver AEO to clients.
That's what SiteSignal is built for. You get a weekly plan with proof, and agencies can send it under their own brand.
Sources
Checked 24 September 2026. Spotted something out of date? Email support@sitesignal.app and we'll fix it.
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