SiteSignal
When people ask AI engines about banking in Sri Lanka, the answers lean heavily on the banks’ own websites. From December 2025 to March 2026, about 64% of the citations ChatGPT, Gemini and Perplexity gave on the banking questions SiteSignal tracks pointed to a bank’s own site, and that share stayed between 60% and 68% every month.
Key findings
- Banks’ own websites lead: 64.4% of 34,532 citations, with independent articles at 26.8% and rate sheets and documentation at 5.3%.
- A short list at the top: on the same 16 questions every month, the two most-named banks appeared in about three answers in four.
- Social platforms barely register: LinkedIn was about 1% of citations each month and Reddit effectively zero.
- Contact details: in 1,272 fact-checks on one bank, AI gave no wrong email addresses. The only errors were an outdated phone number and a link to a page that no longer exists, in February and March 2026, and neither appeared from May.
- AI rarely cites criticism: 0.2% of citations carried negative sentiment.
What it means for banks
A clear, current product and rates page is very likely to be exactly what an AI engine reads and cites. Keep contact details in one obvious place, identical everywhere, and retire old phone numbers and links.
About the data
The figures come from banking questions tracked in one bank’s SiteSignal account and asked daily in ChatGPT, Gemini and Perplexity. Bank results use December 2025 to March 2026, when the question set didn’t change, and count banks named or linked. Full method: The State of AI Visibility in Sri Lankan Banking.
Press contact: hi@sitesignal.app