How Do AI Models Choose Which Websites to Recommend?
How do AI models choose which websites to recommend?
AI models choose websites based on relevance to the question, clarity of the answer, consistency across content, and perceived trustworthiness. Marketing language and vague explanations reduce the likelihood of citation.
AI models evaluate content differently from search engines.
They prioritize information that:
- Directly answers the question
- Uses consistent definitions
- Appears across multiple reliable pages
- Avoids promotional language
AI systems aim to reduce uncertainty. Content that is easy to summarize and verify is more likely to be reused.
