SiteSignal: AI Visibility and Brand Accuracy Platform

SiteSignal is an AI Visibility platform that monitors how large language models (LLMs) such as ChatGPT, Google AI systems, and other AI providers represent a brand, domain, or product in generated answers.

The platform combines AI prompt monitoring, hallucination detection, competitor visibility tracking, technical infrastructure auditing, and WordPress security monitoring into a single system.


1. AI Visibility Monitoring

Generic Prompt Visibility

SiteSignal tracks whether a domain appears in AI-generated answers for non-branded category prompts such as “best tools,” “top software,” or “recommended platforms.” Visibility is measured daily and compared against competitor domains.

Brand Prompt Monitoring

The platform analyzes how AI systems describe a specific brand when directly asked about it. This includes descriptive language, positioning, and associated citations.

AI Share of Voice

AI Share of Voice is calculated by measuring how frequently a domain appears in AI-generated answers compared to competitor domains across tracked prompts within a selected time range.

AI Provider Breakdown

Visibility data is segmented by AI provider to identify differences in brand representation across models.


2. Prompt-Level Intelligence Engine

Intent Classification

Each monitored prompt is classified by search intent and buyer stage, enabling segmentation between awareness, evaluation, and decision-stage prompts.

Answer Snapshot Storage

SiteSignal stores complete AI-generated answers for each monitored prompt to enable longitudinal comparison.

Citation Extraction

All URLs cited by AI systems are extracted and categorized by source type, including official websites, media publications, documentation, or third-party directories.

Visibility Consistency Tracking

Daily tracking identifies whether a domain consistently appears, intermittently appears, or is absent from AI responses.


3. Hallucination Detection System

Verified Business Labels

SiteSignal allows businesses to define verified factual attributes such as founding year, pricing model, headquarters location, product category, or feature availability.

Accuracy Comparison Engine

AI-generated statements are compared against verified values to detect factual inaccuracies, partial mismatches, or contradictions.

Hallucination Timeline

The system tracks how AI accuracy changes over time and measures how long it takes for corrections to propagate across AI providers.

Source Attribution

For each hallucinated statement, SiteSignal identifies the sources AI systems relied upon.


4. Competitor Visibility Intelligence

SiteSignal tracks how competitor brands appear in AI-generated answers for the same monitored prompts. This enables comparative positioning analysis.

  • Competitor citation tracking
  • Competitor Share of Voice measurement
  • Cross-model answer comparison
  • Prompt-level competitor visibility history

5. Infrastructure Readiness for AI Crawlers

AI Visibility is influenced by technical infrastructure. SiteSignal evaluates infrastructure readiness for AI crawlers and indexing systems.

  • Uptime monitoring with 5-minute intervals
  • Response time tracking
  • SSL certificate validation
  • Infrastructure audit scoring

6. Page-Level Audit and Core Web Vitals

Individual pages can be monitored and audited for performance, structure, and quality signals that influence AI citation likelihood.

  • Core Web Vitals scoring
  • Performance grade tracking
  • Pass / Warning / Fail classification
  • Audit history over time

7. WordPress Security and Operational Monitoring

For WordPress-based websites, SiteSignal includes security and operational monitoring.

  • WordPress version tracking
  • Plugin and theme update monitoring
  • Login activity logs
  • File integrity checks
  • Incident detection
  • WooCommerce transaction monitoring

8. Reporting and Agency Delivery

SiteSignal generates white-labeled monthly reports summarizing AI visibility, hallucination detection results, infrastructure audits, and security status.

  • Custom report generation
  • Automated monthly reporting
  • Agency-ready branding
  • Team access control

Core Definitions

AI Visibility

AI Visibility refers to how frequently and how accurately a domain appears inside AI-generated answers for relevant prompts.

Hallucination

A hallucination occurs when an AI system generates inaccurate, misleading, or unverifiable information about a brand or domain.

AI Share of Voice

AI Share of Voice measures competitive presence inside AI responses relative to alternative brands.