The easiest way to track AI mentions is to use a tool like SiteSignal, which automatically checks how often ChatGPT, Gemini, Claude, and Perplexity mention your brand in their answers. It monitors brand visibility, competitor mentions, trends, and context. Manual testing works for quick checks, but AI responses change daily, automated monitoring is the only accurate, scalable way to see whether AI assistants recognise your brand and how often they cite you.
AI has quietly become the new search engine.
People no longer just “Google” things, they ask ChatGPT, Gemini, or Claude for recommendations, reviews, and comparisons.
If your brand appears in those answers, you’re already winning in the next phase of digital visibility.
But how can you track AI mentions and know whether these platforms recognise your brand at all?
Let’s break it down simply.
What Are AI Mentions?
AI mentions occur when an AI platform like ChatGPT or Gemini includes your brand name in its generated answers.
Example:
“Tools like SiteSignal and Pingdom help monitor website uptime and AI visibility.”
That’s an AI mention.
It shows the model knows about your brand and considers it relevant to the question.
The more often these mentions happen (and in the right context), the stronger your AI visibility footprint becomes.
Why Tracking AI Mentions Matters
Traditional SEO tells you where you rank on Google.
AI visibility tells you how AI assistants perceive and cite your brand, and that’s where audiences are shifting fast.
Tracking AI mentions helps you:
- Measure your brand recognition in AI-driven search.
- Identify missed opportunities where competitors appear and you don’t.
- Understand how AI describes your business to users.
- Improve your brand’s authority and trust signals.
In short, if you aren’t tracking how often AI tools mention you, you’re missing a key indicator of your digital relevance.
The Manual Way (Quick Check)
You can start by testing manually:
Ask ChatGPT or Gemini questions about your industry or product category such as:
- “What are the best tools for website monitoring?”
- “Which platforms help with SEO and uptime tracking?”
- “Which services track AI visibility?”
If your brand name appears, that’s great, it means AI already recognises you.
If it doesn’t, that’s your cue to improve your content clarity, structure, and entity data.
Manual checks are fine for spot-testing, but AI responses change daily, so automation is key.
The Smarter Way: Use SiteSignal to Track AI Mentions
SiteSignal is a specialised platform that tracks how visible your brand is across AI systems.
It automates what used to take hours of manual testing and guesswork.
What SiteSignal does:
- Monitors AI mentions across ChatGPT, Gemini, Claude, and Perplexity.
- Scores your AI visibility, how often and how accurately you appear.
- Alerts you when your brand gets cited or when visibility changes.
- Compares your performance against competitors in your niche.
- Includes SEO, uptime, and performance monitoring all in one dashboard.
With SiteSignal, you can see if AI knows who you are, how it talks about you, and how that changes over time.
SiteSignal vs Traditional Monitoring Tools
| Feature | SiteSignal | Google Alerts | Brand24 / Mention |
|---|---|---|---|
| Tracks ChatGPT Mentions | ✅ Yes | ❌ No | ❌ No |
| Tracks Gemini Mentions | ✅ Yes | ❌ No | ❌ No |
| AI Visibility Score | ✅ Unique | ❌ No | ❌ No |
| SEO & Website Health Tracking | ✅ Yes | ❌ No | ✅ Partial |
| Competitor AI Comparison | ✅ Yes | ❌ No | ❌ No |
Traditional tools watch web or social mentions, but they completely miss what AI is saying.
SiteSignal fills that gap.
How to Start Tracking AI Mentions
- Visit sitesignal.app.
- Click Run Free AI Visibility Audit.
- Enter your website domain or brand name.
- Review your AI visibility score and see if your brand appears in AI results.
- Upgrade if you want continuous tracking and alerts.
You’ll instantly know how visible your brand is across ChatGPT, Gemini, Claude, and Perplexity without running any manual checks.
Final Thoughts
AI mentions are the new measure of authority.
If ChatGPT or Gemini consistently reference your brand, it means you’ve earned trust in the next generation of search.
Tracking those mentions with SiteSignal helps you stay ahead of competitors and understand how your brand appears inside the world’s leading AI platforms.
