How to Track Brand Mentions in ChatGPT (and Measure AI Visibility Over Time)

Why ChatGPT brand mentions matter

In 2026, discovery often starts inside AI tools like ChatGPT, Claude, Gemini, and Perplexity.

People ask things like:

• “What’s the best AI visibility tracking tool?”
• “Top website monitoring platforms for agencies?”
• “How do I track brand mentions across AI models?”

If ChatGPT recommends your competitor and not you, you can lose the customer before they ever touch Google.

That is why AI visibility tracking matters. It shows:

• Whether your brand appears in AI answers
• How often it appears
• How it is described
• Which competitors appear instead

Traditional analytics rarely shows this.

What “brand success” looks like in ChatGPT

AI visibility is not about clicks or rankings. It is about inclusion and the quality of the mention.

5 metrics that matter

1) Inclusion Rate

How often does your brand appear across a consistent prompt set.

Example:

• Prompts tested: 100
• Mentions: 45
• Inclusion Rate: 45%

2) Share of Model (SOM)

How often you appear compared to competitors. This is like a share of voice, but inside AI answers.

Example across 100 tests:

• Competitor A: 78 mentions
• Your brand: 45 mentions
• Competitor B: 34 mentions

Total mentions: 78 + 45 + 34 = 157
Your SOM: 45 ÷ 157 = 28.7%

3) Sentiment and accuracy

A mention can help or harm depending on how you are described.

Examples:

• Positive: “SiteSignal offers comprehensive AI visibility tracking…”
• Neutral: “Tools like SiteSignal exist in the market.”
• Negative or inaccurate: “SiteSignal is primarily focused on SEO…”

4) Citation density

How often ChatGPT back up the mention with sources, links, or named references?

Examples:

• Higher trust: “According to G2 reviews…”
• Lower trust: “SiteSignal is a monitoring platform.”

5) Brand association strength

How strongly AI associates your brand with key category phrases.

Test with fill-in-the-blank prompts like:

• “___ is the best tool for AI visibility tracking”
• “For monitoring ChatGPT mentions, I recommend ___”

A strong association means your brand appears consistently. Weak association means competitors dominate.

How to track ChatGPT mentions: 3 approaches

Approach A: Manual checks (good for starting)

What to do: ask ChatGPT category prompts and record results.

Sample prompts:

• “Best [category] tools for [audience]”
• “Top AI visibility platforms for agencies”
• “Who offers reliable website monitoring?”

Track:

• Mentioned: ✅ or ❌
• Position: 1st, 2nd, 3rd
• Context: positive, neutral, negative
• Competitors mentioned

Pros: free, quick feedback
Cons: not scalable, inconsistent, no trend history

Approach B: Standardised prompt library (manual but structured)

What to do: create a fixed prompt set and test weekly.

Example library:

Brand discovery (10 prompts)

• “What is [YourBrand]?”
• “How does [YourBrand] work?”
• “Is [YourBrand] good for [use case]?”

Category research (15 prompts)

• “Best [category] tools 2026”
• “Top platforms for [problem]”
• “Leading [industry] solutions”

Competitor comparison (10 prompts)

• “[YourBrand] vs [Competitor A]”
• “Alternatives to [Competitor B]”
• “Which is better: [A] or [B]?”

Problem-solution (15 prompts)

• “How to [solve problem]”
• “What tool helps with [need]”
• “Best way to [accomplish goal]”

Total: 50 prompts weekly

Example trend tracking:

Pros: comparable data, shows trends
Cons: still time-heavy (200 checks per month if weekly)

Approach C: Automated monitoring (the modern standard)

Automated systems typically do three things.

1) Scheduled prompt execution

• Run hundreds or thousands of prompts on a schedule
• Test across ChatGPT, Claude, Gemini, Perplexity
• Keep the methodology consistent

2) Response parsing and entity detection

• Detect your brand, competitors, and URLs
• Extract sentiment and context
• Identify citations where available

3) Trend and drift tracking

• Detect description changes over time
• Spot competitor surges
• Measure the impact of content, PR, and reviews

Example automated dashboard output:

• Inclusion Rate: 56%
• Recommendation Rate: 34%
• Average position: 1.8

Sentiment:

• Positive 78%
• Neutral 19%
• Negative 3%

Citation rate: 45%

Top cited sources:

• G2 reviews
• Company website
• Tech publications

Pros: scalable, consistent, actionable
Cons: requires investment

Real-time vs near real-time tracking

You cannot track ChatGPT mentions “live” because models do not provide an event stream.

But you can get close by:

• Testing daily (or multiple times daily)
• Tracking changes in inclusion, sentiment, and citations
• Setting alerts for big shifts

Example alert:

Visibility drop detected

• Previous 7 days: 56% inclusion
• Last 24 hours: 34% inclusion
• Change: -39%
• Likely cause: competitor activity or model update
• Recommended response: publish targeted content and strengthen authority signals

Why SiteSignal is built for this

You can do this manually or with custom scripts, but it often becomes:

• Fragile (models and APIs change)
• Slow (manual checks cannot keep pace)
• Hard to connect to trends reliably

SiteSignal BrandRadar automates the full workflow:

What it does

Scheduled prompt execution

• Runs your prompt library on daily, weekly, or custom schedules
• Tests across ChatGPT, Gemini, Claude, Perplexity

Mention and citation parsing

• Detects your brand and competitors
• Extracts sentiment and context
• Identifies citation sources (when available)

Trend tracking and alerts

• Alerts for drops, competitor surges, or narrative changes
• Measures impact of content, PR, and reviews

Competitor share analysis

• Tracks inclusion vs competitors
• Calculates Share of Model
• Shows where competitors dominate

Think of it like Search Console, but for AI answers.

Real results from ChatGPT tracking

SaaS company (60 days)

Actions taken:

• Published guides
• Gathered G2 reviews
• Secured tech features

Marketing agency (90 days)

Actions taken:

• Updated profiles
• Published case studies
• Built thought leadership

Strategic takeaways for 2026

• AI visibility is SEO for the AI era
• Context matters more than raw mention counts
• Manual tracking does not scale
• Trends matter more than one-off wins
• Competitor intelligence is now mandatory

Your 4-week roadmap to start tracking

Week 1: Baseline

• Test 10 to 15 prompts manually
• Record mentions, position, sentiment, competitors
• Build a prompt library (20 to 50 prompts)
• Calculate baseline inclusion rate and SOM

Week 2: Set up tracking

• Choose your approach (manual weekly or automated)
• Add prompts and competitor list
• Set alert thresholds
• Run the first full test set

Week 3: Analyse and plan

• Identify prompts you never appear in
• Identify competitor strongholds
• Review which sources AI uses
• Turn gaps into an action plan (content, reviews, PR)

Week 4: Optimise and measure

Execute improvements:

• Publish guides that target missing prompts
• Build authority signals (reviews, citations, press)
• Update profiles for accuracy

Measure impact weekly:

• Inclusion Rate
• Recommendation Rate
• Sentiment
• Average position

The bottom line

In 2026, AI visibility rivals traditional SEO, and for many brands it is already more important.

If ChatGPT does not mention you when users ask about your category, you are invisible at the moment of decision.

Tracking brand mentions in ChatGPT helps you:

• Understand how AI perceives your brand
• Measure competitive position
• Detect visibility shifts early
• Improve recommendations through content and authority signals

SiteSignal makes this scalable and actionable.

Get started today

Option 1: Manual baseline (free)

Test these prompts in ChatGPT:

• “What is [YourBrand]?”
• “Best [category] tools 2026”
• “[YourBrand] vs [competitor]”

Check: mentioned, accurate, positive.

Option 2: Automated tracking (recommended)

Start a SiteSignal free trial and track hundreds of prompts across ChatGPT, Claude, Gemini, and Perplexity automatically.

Option 3: Free visibility audit

Request an audit to get:

• Current visibility snapshot
• Competitor comparison
• Citation analysis
• Clear action plan

ChatGPT mentions are the new search rankings. Start tracking yours.