SiteSignal
The best tool to track brand mentions in ChatGPT depends on what you need each week. Otterly.AI is the cheapest way in. Peec AI suits teams that want more prompts and countries. Profound is built for large enterprises. Ahrefs and Semrush users can add AI tracking to their suite. A free manual check is enough to start.
Disclosure: we make SiteSignal, one of the tools below. Facts about other tools come from their own pricing pages, checked in September 2026 and linked in the table. Prices change often, so check each vendor before you buy.
What is the best tool to track brand mentions in ChatGPT?
There is no single winner. The right tool depends on your budget, how many questions you need to check and what you do with the results. The table lists the main options alphabetically, with SiteSignal last as our own product. Every tool here asks AI engines your buyers' questions on a schedule and records whether your brand is named. They differ in price, prompt allowance, which AI engines they cover and whether they tell you what to fix.
| Tool | Entry price (Sept 2026) | Prompts on entry plan | Good fit when |
|---|---|---|---|
| Ahrefs Brand Radar | Add-on, from $50/mo (prompts) to $699/mo (all) | Not checked | You already use Ahrefs and want AI mentions in the same suite |
| AthenaHQ | $295/mo (credits) | Credit based | You want hallucination detection and content suggestions |
| Otterly.AI | $29/mo (Lite) | 15 | You want the lowest entry price and plenty of prompts per dollar |
| Peec AI | $95/mo (Starter) | 50 | You need more prompts, more countries or Looker Studio on higher plans |
| Profound | 7-day trial, then custom pricing | 50 during the trial | You are a large brand that needs SSO, more AI models and a sales-led contract |
| Scrunch | $299/mo | Not checked | You care most about how AI agents read your site |
| Semrush AI Visibility | Bundled with Semrush | Not checked | You already use Semrush for SEO |
| SiteSignal (our product) | $89/mo with your own AI keys, $299/mo with keys included, Agency $399/mo for 3 client domains | 30 a month (60 per client domain on Agency) | You want a weekly fix list, daily fact-checks on what AI says about you and white-label agency reports |
"Not checked" means we did not record that detail from the vendor's pricing page. For a feature-by-feature view, including where the other tools are stronger than SiteSignal, see our AI visibility tools comparison.
How do AI mention tracking tools work?
ChatGPT writes a fresh answer for every user, and nobody can see the answers other people get. So every tool on this list works the same basic way. It sends a fixed set of buyer questions to each AI engine every day, saves the full answers and checks them for your brand and your competitors. SiteSignal, for example, uses the official APIs for ChatGPT, Gemini and Perplexity, and live Google results for AI Overviews. The tools then count how often you appear, where you rank in the list and which websites the answer cites.
What should a tool measure besides mentions?
A mention count alone can mislead you. An answer can name you, recommend a rival first and get your prices wrong, all at once. SiteSignal scores each answer on an 8-level scale, from "Recommended + Cited" down to "Not Visible", for that reason. Accuracy matters too. In 6,199 fact-checks we ran on UK workwear brands from May to October 2026, AI gave a correct answer 50.5% of the time. In 34.6% of checks it gave no specific answer, and 5.0% were wrong (State of AI Visibility in UK Uniform & Workwear). Missing facts were far more common than wrong ones.
The questions you pick shape the result as much as the tool does. In the same study, 99 to 100% of answers to "which supplier" questions named a supplier. Answers to "how do I choose" questions named one in 0 to 6% of cases (22 August to 21 October 2026). A tool that only checks advice questions will tell you that nobody is visible. Mix list questions, comparison questions and questions about your own facts.
Which tool fits which team?
- Agencies: look for white-label reports and per-client pricing. SiteSignal's Agency plan covers 3 client domains for $399 a month, plus $89 for each extra domain.
- Tight budget, many prompts: Otterly.AI has the lowest entry price in the table.
- Many countries or languages: Peec AI offers multi-country tracking on its Advanced plan and above.
- Enterprise teams: Profound covers up to 9 AI engines on enterprise plans, with SSO and dedicated support. Peec AI Enterprise tracks up to 13 models.
- Already on Ahrefs or Semrush: their AI add-ons keep everything in one place.
- Worried about wrong facts: choose a tool that fact-checks answers, not one that only counts mentions.
Can you track ChatGPT brand mentions for free?
Yes. Write 10 to 15 questions your buyers ask, run each one in a new ChatGPT chat with memory off, and log the results in a spreadsheet. Record whether you are named, your position, which competitors appear and which sites are cited. Repeat weekly with the same wording. The limit is time. 15 questions in two engines means 30 answers to read and log every week, and the history is only as good as your discipline. Our step-by-step guide to tracking brand mentions in ChatGPT covers the prompts, the spreadsheet columns and the metrics.
Can Brand24 or social listening tools track ChatGPT mentions?
Partly. Brand24 is a social listening tool. It finds mentions of your brand on websites, news, forums and social media, and it has added tracking of how often ChatGPT, Perplexity and Gemini mention you. A dedicated AI visibility tool goes deeper into the answers themselves. It checks your position in each answer, the sources cited and whether the facts are right. Keep Brand24 if social listening is your main job. Add an AI visibility tool if AI answers are where your buyers now start. Brand24 adds features often, so check its current list before you decide.
| Brand24 | SiteSignal | |
|---|---|---|
| Main job | Web and social listening | AI search visibility |
| Where it looks | Published pages, news, forums, social posts, plus AI mentions in ChatGPT, Perplexity and Gemini | Daily answers from ChatGPT, Gemini, Perplexity and Google AI Overviews |
| Fact-checks AI answers against facts you save | Not listed | Yes, daily |
| What you get each week | Mention feed, sentiment, reach | A written action plan tied to specific questions |
| Best for | PR and social teams | Brands and agencies who want to show up in AI answers |
Should you build your own tracking script?
Only if you have engineers with spare time. A script that calls the AI APIs, stores the answers and spots brand names is not hard to start. The work is in keeping it running. Models change, answers vary from run to run, citations come back in different formats, and someone has to turn the data into decisions every week. If you build one, save the full answer text every time. You will want it later when a number moves and you need to see why.
What does a dedicated tool show you? A real example
The Uniform Consultants (TUC), an independent UK uniform consultancy, checked five to six buyer questions every day in ChatGPT, Perplexity, Gemini and Google AI Overviews from 16 May to 23 September 2026. Its share of all brand mentions rose from 7.3% to 13.6%. Its average position when named went from 2.4 to 1.0, and the number of engines naming it went from 2 of 4 to 4 of 4. Daily data also caught a drop nobody would have seen by hand. During a website rebuild in June and July, Gemini stopped naming TUC completely. Once the new site settled in August, every engine named TUC first.
Frequently asked questions
What are the best AI brand monitoring tools?
The main AI brand monitoring tools in 2026 are Ahrefs Brand Radar, AthenaHQ, Otterly.AI, Peec AI, Profound, Scrunch, Semrush AI Visibility and SiteSignal. Otterly.AI has the lowest entry price, Profound targets enterprises, and SiteSignal (our product) adds a weekly action plan, daily fact-checks and white-label agency reports.
What is an AI brand mention?
An AI brand mention is any time an AI assistant such as ChatGPT, Gemini or Perplexity names your company, product or website in its answer. Good tools also record whether the mention was a recommendation, where it sat in the list and whether your site was cited as a source.
How much do AI mention tracking tools cost?
When we checked in September 2026, entry plans ranged from $29 a month (Otterly.AI Lite) to $299 a month (Scrunch), with Profound on custom pricing after a trial. SiteSignal starts at $89 a month with your own AI keys. Check each vendor's pricing page, because these plans change often.
Is there a free way to track brand mentions in ChatGPT?
Yes. Ask ChatGPT and one other AI engine a fixed set of buyer questions each week and log the answers in a spreadsheet. It costs nothing but time, and the trend data is only as reliable as your routine.
Can any tool see exactly what ChatGPT told a specific customer?
No. ChatGPT writes each answer for one user and does not publish them. Tracking tools ask the same questions on a schedule and measure the pattern across many answers, which is the closest anyone can get.
When should I move from manual checks to a tool?
Move when manual checks stop being done every week, or when you need more than two engines, competitor comparison and alerts. That usually happens once AI answers start to matter to your sales.
See what AI says about your brand
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